Siana grew up in a small town north of Townsville and has a passion for the Far North Queensland region. Her love of helping visitors create memories came alive while she was casually employed with Magnetic Island Ferries and studying biomedical engineering.
Siana then spent five years working for Magnetic Island Ferries in marketing and customer experience roles. She developed multi-channel, multi-brand campaigns to promote sales on the boat and enhance the visitor experience, managed content for digital platforms and played an integral role in the development and launch of the first ever cruise ship shore excursion attraction.
Siana is now a Tourism Marketing Executive at Townsville Enterprise and is focused on implementing an annual tourism marketing plan, managing social media, implementing trade and media familiarisation programs and working with regional stakeholders to maximise destination marketing opportunities.
"Be the change you want to see in the world."
Siana has worked in destination marketing roles promoting the Townsville region and finds it fulfilling that her career helps visitors to Queensland have an amazing experience. In recognition of being a passionate advocate for the region, Siana is in the current cohort of the Townsville Enterprise 2019 Emerging Leaders Group and is on numerous committees focused on growing tourism to Townsville.