Sheena Lindholm


Push Pull Marketing, Nanango RSL
Nanango (South Burnett Region)


Born and raised in rural Queensland, Sheena is passionate about the development of tourism in the South Burnett region. Sheena spent seven years working in local government across a range of roles including managing the Office of the Mayor, economic development and tourism and major events, ensuring she developed strong skills and knowledge of the tourism potential in rural communities.

In 2017, Sheena started her own business, helping the region to boost visitor numbers through improved marketing and events. With Push Pull Marketing, Sheena has worked with Council on a new marketing magazine, shares her social media skills with tourism operators and works actively with the community to support the region’s major events such as the Blackbutt Avocado Festival, the Kingaroy BaconFest and the Maidenwell Country Muster.

Sheena is also the General Manager of the Nanango RSL, responsible for operational management, community engagement and public relations in order to provide high quality customer service to the community and visitors.

Sheena enjoys working in tourism as it gives her an opportunity to share her love of the South Burnett region and promote the adventures visitors can experience.

Tourism in Regional Queensland is the place to be. It’s growing, it’s changing, it’s challenging and it’s rewarding. It’s a ‘gamechanger’ in regional economies, making it the difference I want to be part of.


Sheena Lindholm

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Having undertaken Certificate III in Business Administration and a Certificate IV in Community Development, Sheena has developed an extensive career in regional tourism marketing. As the owner of a small business focused on assisting tourism growth and as General Manager of an RSL Club, Sheena is passionate about promoting enhanced visitor experiences in the South Burnett region. Sheena is keen to encourage younger people to consider the diverse career opportunities available in the Queensland tourism industry.

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