Pinnacle Tourism Marketing
Mike’s career in tourism started at Townsville Enterprise in roles focused on promoting the tourism products of the region, hosting trade and media familiarisations and engaging with travel trade partners.
In 2015 he progressed to the role of Business Development Manager at Pinnacle Tourism Marketing in Cairns which involves business development for over 20 tourism clients in the region to the geographical markets of the USA, Canada, New Zealand and Australia. Mike works with these small businesses to ensure they are receiving as much international and domestic business as possible across the many channels of tourism marketing and distribution.
Mike is the current Branch Chair of the Young Australian Tourism Export Council North Queensland Committee (YATEC NQ) and completed the Australian Tourism Export Council’s Emerging Leaders of Inbound Tourism Excellence Program in 2016.
You miss every shot you don’t take
Mike graduated from James Cook University with a Bachelor of Business majoring in Marketing and Communication Design which took him into the tourism industry where he has developed a career in marketing and business development. He has a strong focus on networking with other young professionals in the tourism industry and contributing to regional tourism through his volunteer roles with professional associations.